Veggie Grill takes over In-N-Out with a new vegan burger chain
On March 10, the team behind the California-based vegan fast-casual chain Veggie grill starts a new vegan concept Stand-up burger in Berkeley, CA, with additional locations to come. The menu features vegan versions of fast food classics like The O.G. Burger (Impossible patty with Miyoko’s creamery cheddar, lettuce, tomato, red onion, cucumber and special sauce on a vegan brioche bun); BBQ Bacon Burger (Impossible patty with provolone, bacon, cucumber, grilled onions, lettuce, barbecue sauce and chipotle mayo on a vegan brioche bun); Save the fries by animal type (a game with the famous fries from In-n-Out) with special sauce and grilled onions. Onion rings; Salads; and trembles. In March and April, part of the proceeds from every purchase of the stand-up burger or stand-up shake goes to the animal shelter Berkeley Humane and vegan non-profit organization Support + feed.
“At our core, we believe in doing good while you eat well, and our new Stand-Up Burgers restaurant invites people to do just that and give voice to animals and the planet,” said TK, co-founder from Veggie Grill. Pillan told VegNews. “At Veggie Grill, our mission is to empower people to eat less meat by providing them with a variety of innovative and delicious plant-based experiences. We’re excited to introduce Stand-Up Burgers to the Berkeley community and soon to other locations across the country. “
To celebrate the opening, Stand-Up Burgers will be giving away a burger, shake and french fries to the first 300 people in line (while supplies last) and Free Burgers for Life to one of them Instagram Pendant.
Stand-Up Burgers is the second food concept that Veggie Grill opened this year to meet growing consumer demand for plant-based options. In January, the company launched a virtual vegan Mexican-inspired restaurant called Más Veggies Taqueria.