World’s first meatless Burger King in Germany
The first completely meat-free Burger King location will open for a limited time this summer in Cologne. From June 7th to 11th, the vegetarian Burger King will only serve meat dishes based on plants from the European brand The Vegetarian Butcher in Cologne. During this time, Burger King Germany will also introduce its latest product: a plant-based version of The Long Chicken (also called Chicken Royale in other countries), a plant-based chicken sandwich that is served with vegan mayonnaise on a long sesame roll.
In September 2020, Burger King added vegan chicken nuggets from The Vegetarian Butcher to its menu in Germany. The soy-based nuggets, which are now fried in a separate deep fryer for plant-based products, are offered with vegan dipping sauces. German customers can also order the Rebel Whopper from Burger King, which contains a plant-based patty, also made by The Vegetarian Butcher.
While Burger King will not serve meat in the Cologne branch, the chain has not announced whether the menu will be completely free of animal products such as dairy products.
Plant-based at Burger King
The Vegetarian Butcher, which was acquired by Unilever in 2018, has partnered with Burger King for the past few years to expand its plant-based options to 25 countries. In addition to the options in Germany, the partnership has so far resulted in the launch of Whopper Vegetal in Mexico, the plant-based Whopper in China, and the growing of vegan options at Burger King’s UK locations.
Earlier this month, Burger King added the Vegan Chicken Royale and the new, fully vegan, plant-based Whopper to its outpost in the UK, both made in partnership with The Vegetarian Butcher. The chain previously offered the Plant-Based Whopper, but it was made from egg-based mayonnaise. After a brief hiatus during the pandemic, Burger King UK relaunched the Plant-Based Whopper with vegan mayonnaise. In January 2021, Burger King UK also launched its classic veggie bean burger as The Vegan Bean Burger (which no longer contains milk cheese or egg-based mayonnaise). Alasdair Murdoch, CEO of Burger King UK, stated that the chain’s UK menu is expected to be 50 percent plant-based by 2031 as the chain continues to replace meat with fully vegan options.
In the Asia Pacfic region, Burger King is working with Australian company v2Food to deliver plant-based meat to its locations in South Korea, Japan and the Philippines. The vegetable patty used in this region was developed in partnership with Australian science agency CSIRO and Jack Cowin, founder of the Burger King franchise brand Hungry Jack, who invested $ 1 million in developing the beef alternative.
In its home country, the United States, Burger King has been selling a meatless Impossible Whopper (ordered by omitting plant-based mayonnaise) for more than 7,200 since 2019. This burger is made with a plant-based Impossible burger patty and served with tomatoes. Onions, lettuce, non-vegan mayonnaise (which can be omitted), ketchup and cucumber on a toasted sesame bun. Last month, Canadians finally got a taste of the Impossible Whopper when Burger King launched the plant-based burger in its locations across Canada – the first chain to bring the Impossible burger into the country.